Types Of Keywords In SEO
In the in the universe you will find various types of keywords that helps in driving traffic based on their search potential. Different types of keyword has different search volume that helps in driving traffic on our website, based on their search for human competition level we create our seo strategy to rank on the Google. Understanding types of keyword is very important to understand the user funnel. For example if you are analysing 1,00,000 keywords of a ecommerce website and if you categorise them based on intent – informational, navigational, transactional and commercial, you will see how user is interacting in ecommerce industry. It might be possible data user are majorly searching for informational keyword and after this transactional keyword and so on.
Based On Length
- Short Tail Keywords: Shorts tail keywords contains 1 – 2 keywords and generally they have high competition. For example: digital marketing, SEO, marketing
- Long Tail Keywords: Long tail keywords contain more than 2 words and generally have less competition. For example: what is digital marketing,
Based On Intent
- Informational Keywords: The intent of this keyword is informative in nature. When a user wants to get some information on a particular topic, they use informative keywords. For example – if a user wants to know about digital marketing, they will google “What is digital marketing.”
- Navigational Keywords: When a user already familiar with specific brand or website, they will include brand name or website name with a particular keyword to visit specific page. For example: “Facebook Login”
- Transactional Keywords: When a user wants to make purchase or specific action, they use transactional keywords. For example – “download photoshop.”
- Commercial Keywords: Commercial keywords are those keywords are a user searched on google when they want to make purchase or specific action
Based On Geography
Geographical keywords include keywords + location name or keywords + near me. For example: “hospital near me”, “best café in delhi”
Based On Seasonality
Seasonality keywords are only active only in a specific season. These keywords has high search volume and competition level in their respective season. For example: summer sale, winter sale
Based On Brand
- Branded: branded keyword includes brand name + keywords. For example Flipkart Nike shoes, Adidas shoes, iPhone 8.
- Non-Branded: non branded keywords are generally keywords that don’t include brand name.
