Utkarsh Bhushan
Hi, I'm Utkarsh Bhushan
Digital Marketer
Data Analyst
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About Me
My Skills and Achievements
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Mar'21 - Jan'22
Digital Marketing Team Leader - AnyTechPros
Led and managed a team of 15+ members while handling 8+ clients and launching 5+ products from scratch. Actively pitched and converted new leads, trained and onboarded 10+ marketers, and collaborated with on-ground marketing teams to successfully launch client delivery products. Planned and executed end-to-end digital marketing campaigns to drive growth, visibility, and measurable business outcomes.
Jan'22 - Dec'25
Digital Marketing Associate - Publicis Groupe
Achieved 5M+ organic sessions and contributed ₹50Cr+ in revenue by launching SEO-led calculator pages aligned with high-intent queries, securing first-page rankings for keywords like SIP Calculator and Personal Loan Calculator. Successfully executed end-to-end website migrations while stabilizing and improving traffic and rankings post-migration. Expanded organic visibility through multilingual SEO strategies, local SEO optimization across 50+ Google My Business listings, and by capturing traffic from Google AI Overviews and emerging SERP features.
Work Experience Highlights
My Work Experience
Led and managed a cross-functional team of 13 marketers across SEO, social media, paid ads, and content, while successfully pitching and onboarding 7–8 long-term clients across multiple industries. Managed ₹3L+ in marketing budgets, consistently optimizing campaigns to improve ROI across channels. Spearheaded the launch of 3–4 digital products in the FoodTech and EdTech space, handling end-to-end marketing including branding, content, advertising, and website execution. Drove strong improvements in social media engagement and brand presence through data-backed strategies, and actively mentored interns on digital marketing fundamentals, campaign execution, and performance analytics.
Drove end-to-end digital strategy and performance marketing across BFSI and investment brands by planning and executing multi-channel campaigns on Google, Meta, and Microsoft Ads, managing ₹10L+ budgets and delivering up to 4X ROAS through optimized targeting, creatives, and funnels. Built full-funnel growth strategies covering awareness, acquisition, and retention for banking and investment products. Led content, SEO, and CRO initiatives including long-form content frameworks, website migrations, UX revamps, and A/B testing to improve CTR, engagement, and conversions. Delivered 50M+ clicks and a ₹100 Cr+ revenue impact through integrated SEO, performance content, and product-led growth initiatives, supported by advanced analytics and KPI reporting via GA, GSC, and Looker Studio. Automated key SEO workflows to reduce manual effort by 70% and collaborated closely with design, development, and product teams to launch high-impact campaigns and platforms for brands like IDFC FIRST Bank, IndusInd Bank, Axis MF, Nippon India Mutual Fund, Franklin Templeton, and Yes Bank.
