What Is Rankbrain Algorithm & How It Works
Rank brain is a Google algorithm that understands the user query and matches this query with the millions of web pages to show best result on the SRP especially on the first page. Understand this with an example suppose you are searching for what is digital marketing & how it works now rank brain will start searching for content that contains what is digital marketing, digital marketing works, how digital marketing works and digital marketing.
Google prioritised to rank those SRP pages dad gets most clicks for a particular query and pages that are not getting up clicks for the same query Google will start down ranking them or replacing them with the another result.
Bank brain measure user satisfaction
For example if you search for pulled back muscle pain muscle and you click on the first result but you don’t find any relevant information related to pull back machine and again you visited the second position but again you don’t find any relevant information related to pulled back muscle know Google will de prioritise these website or web pages and replace them with a most clicked result against pulled back muscle
Now you have successfully find the result you are looking for at the 3rd position now here what will happen Google will rank this 3rd page on the first SRP position. Now what will happen here is if you visited the first website and if you don’t find any relevant information now this will give a signal to Google that this page is not relevant according to that query and Google will start down ranking these pages and replace them with another search result and this is how Google Keep changing the ranks of the website according to the search query so that user will get exactly what they are looking for
How rank brain user major user faction
Organic Click-Through-Rate : in simple terms CTR is clicks divided by impression * 100. For example if your website has impression of 1000 and clicks is 100 then your CTR will be 10%. High CTR shows that your content is relevant and user is liking your content whereas low CTR shows that your content is not relevant or appealing as per the user query CTR differs according to the industrial standard and according to the various factor
Dwell Time : the time spent by the user after clicking a website till leaving the website put the search engine. Dwell time is a good matrix that helps in evaluating how engaging your content is and how much time user is spending on your content high dwell time represent your content is very engaging and helpful for the user and a low dual time represent their content is not relevant for the user and user are exiting back to the search engine after visiting our website which ultimately increase the bounce rate
Bounce Rate : The bouncer it is calculated by a single page visit exit divided by total number of page visit. Bounce generally represent how many percentage of user are retaining on your website for a particular time as compared to total number of user visiting your website.
Pogo-sticking : is a term coined by Google which represent the act of a user when they visit a website and leaves that site to a search engine and visit the second website and again leaves the website to a search engine. This process is known as pogo sticking
