What Is GA4 & How It Works

Google Analytics is a web-based analytics tools by google that help in tracking website, IOS & Android App data in real time & past data. Earlier Google Analytics was working on universal analytics, but later Google has released new property k known as GA4 which is event-based property. Google Analytics integrated with your website with a script code passed in <head> section of the website. Google Analytics can be integrated with Google Ads & Google Search Console

How Google Analytics 4 Works

Google Analytics start capturing data as soon as user start interacting with the website. The script code integrated on the website start tracing user data based on how user is interacting with the website.

Types of events

The following types of events are collected automatically:

Automatically collected events are events that are collected by default when you set up Google Analytics on your website or app.

Enhanced measurement events are events that are collected when you set up Google Analytics on your website or app and enhanced measurement is enabled.

You must implement the following types of events to see them in Analytics:

Recommended events are events that you implement, but that have predefined names and parameters. These events unlock existing and future reporting capabilities.

Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports, so you need to set up custom reports or explorations for meaningful analysis

GA4 Events Examples

Event

Trigger when a user…

ad_impression

sees an advertisement, for apps only

earn_virtual_currency

earns virtual currency (coins, gems, tokens, etc.)

generate_lead

submits a form or a request for information

join_group

joins a group

login

logs in

purchase

completes a purchase

refund

receives a refund

search

searches your website or app

select_content

selects content on your website or app

share

shares content from your website or app

sign_up

signs up for an account on your website or app

spend_virtual_currency

spends virtual currency (coins, gems, tokens, etc.)

tutorial_begin

begins a tutorial during an on-boarding process

tutorial_complete

completes a tutorial during an on-boarding process

Features Of Google Analytics

  1. Data Visualization: Google Analytics provides option to create custom reports, charts, scorecard, different types of graphs and more. Google Analytics can be configured with Lucas studio to provide more appealing real time report
  2. Integration : Google Analytics can be integrated with Google Ads ,Google Search Console, Firebase, Big Query, Display & Video 360 Integration, Google Merchant Centre
  3. Custom Events : You can create custom events in G4 as per your goals and objective.

Benefits Of Google Analytics

  1. It helps in tracking data at once place.
  2. It helps in making data driven decision.
  3. It helps in analyzing user behaviors on the website.
  4. Modifying custom events as per the requirements
Shopping Cart