UtkarshBhushan

How NPL Works In Search Engine Optimisation

How NPL Works In Search Engine Optimisation Search Engine Optimization (SEO) has evolved from a keyword-centric approach to a more nuanced understanding of user intent. This shift has necessitated the use of advanced technologies to optimize content and improve search engine rankings. One such technology that is revolutionizing SEO is Natural Language API (NLA). Search Engine Optimization has evolved since it was first coined in 1997. We have seen many changes interm of content, on page seo, off page seo, technical seo. Google has released various algorithm to provide more user intent based website content ranking on Google SERP. As technology become more advanced, Search Engine also followed the same path with the help of Natural Processing Language ( NPL ). We should thanks to NPL , Search engines no longer focus only on keywords, but also on content quality and relevance. With the help of NPL its possible to understand the context and emotion of a text. This ensures that not only is a piece of text produced, but it also matches the needs of the client and target audience. Platforms For NPL Gensim : It’s a open source library designed for topic modelling, document indexing and similarity checker with large text data. SpaCy : is good in performing tasks like text classification, information extraction, and natural language understanding, offering pre-trained models for various languages. IBM Watson Natural Language Understanding is a cloud-based service that utilizes deep learning methods to extract meaning and metadata from unstructured text data. It helps in analyzing categories, classifications, entities, keywords, sentiment, emotion, relations, and syntax. MonkeyLearn helps in text analysis through machine learning. It helps in extracting  insights from unstructured data by offering pre-built models for tasks such as sentiment analysis, topic modeling, and keyword extraction. Users can also create custom models without coding expertise. TextBlob : It helps in performing sentiment analysis, part-of-speech tagging, noun phrase extraction, and more. Stanford Core NLP helps in offering functionalities, including tokenization, part-of-speech tagging, named entity recognition, dependency parsing, and coreference resolution. How to Use NLP Tools for SEO Keyword Research: NLP can identify relevant keywords from the content which helps in analysis keywords analysis from the competitors content. With NPL we can analyse how competitors are using different keywords across their content and their primary keywords. Not only primary keywords, NPL can extract relevant long tail queries. Content Optimization: For content optimization lets take top 10 content that are ranking on 1st SERP on Google then you can use NLP to understand the keyword structure ( Headings & Sub Headings ), important keywords, keyword density and more. By comparing top content you can compare your content with top performing content and perform gap analysis and make changes accordingly Sentiment Analysis: Review analysis is the best example of sentimental analysis. Lets take an example of Zomato app store reviews – Extract all Zomato reviews and perform sentimental analysis which will analysis positive and negative sentiments of the reviews and you can make analysis what is the user feedback for Zomato App. Topic Modeling: Lets understand this with an example you have list of 1000 blog articles. Topic modelling can automatically group articles into clusters based on their content. For example, it might identify topics like “politics,” “technology,” and “sports.”NPL can help you in creating more in dept content by analysis your content main focused area. It also helps in identifying keywords that you missed in your content

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What Is Rankbrain Algorithm & How It Works​

What Is Rankbrain Algorithm & How It Works Rank brain is a Google algorithm that understands the user query and matches this query with the millions of web pages to show best result on the SRP especially on the first page. Understand this with an example suppose you are searching for what is digital marketing & how it works now rank brain will start searching for content that contains what is digital marketing, digital marketing works, how digital marketing works and digital marketing. Google prioritised to rank those SRP pages dad gets most clicks for a particular query and pages that are not getting up clicks for the same query Google will start down ranking them or replacing them with the another result. Bank brain measure user satisfaction For example if you search for pulled back muscle pain muscle and you click on the first result but you don’t find any relevant information related to pull back machine and again you visited the second position but again you don’t find any relevant information related to pulled back muscle know Google will de prioritise these website or web pages and replace them with a most clicked result against pulled back muscle Now you have successfully find the result you are looking for at the 3rd position now here what will happen Google will rank this 3rd page on the first SRP position. Now what will happen here is if you visited the first website and if you don’t find any relevant information now this will give a signal to Google that this page is not relevant according to that query and Google will start down ranking these pages and replace them with another search result and this is how Google Keep changing the ranks of the website according to the search query so that user will get exactly what they are looking for How rank brain user major user faction Organic Click-Through-Rate : in simple terms CTR is clicks divided by impression *  100. For example if your website has impression of 1000 and clicks is 100 then your CTR will be 10%. High CTR shows that your content is relevant and user is liking your content whereas low CTR shows that your content is not relevant or appealing as per the user query CTR differs according to the industrial standard and according to the various factor Dwell Time : the time spent by the user after clicking a website till leaving the website put the search engine. Dwell time is a good matrix that helps in evaluating how engaging your content is and how much time user is spending on your content high dwell time represent your content is very engaging and helpful for the user and a low dual time represent their content is not relevant for the user and user are exiting back to the search engine after visiting our website which ultimately increase the bounce rate Bounce Rate : The bouncer it is calculated by a single page visit exit divided by total number of page visit. Bounce generally represent how many percentage of user are retaining on your website for a particular time as compared to total number of user  visiting your website. Pogo-sticking : is a term coined by Google which represent the act of a user when they visit a website and leaves that site to a search engine and visit the second website and again leaves the website to a search engine. This process is known as pogo sticking

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What Is GA4 & How It Works

What Is GA4 & How It Works Google Analytics is a web-based analytics tools by google that help in tracking website, IOS & Android App data in real time & past data. Earlier Google Analytics was working on universal analytics, but later Google has released new property k known as GA4 which is event-based property. Google Analytics integrated with your website with a script code passed in <head> section of the website. Google Analytics can be integrated with Google Ads & Google Search Console How Google Analytics 4 Works Google Analytics start capturing data as soon as user start interacting with the website. The script code integrated on the website start tracing user data based on how user is interacting with the website. Types of events The following types of events are collected automatically: Automatically collected events are events that are collected by default when you set up Google Analytics on your website or app. Enhanced measurement events are events that are collected when you set up Google Analytics on your website or app and enhanced measurement is enabled. You must implement the following types of events to see them in Analytics: Recommended events are events that you implement, but that have predefined names and parameters. These events unlock existing and future reporting capabilities. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports, so you need to set up custom reports or explorations for meaningful analysis GA4 Events Examples Event Trigger when a user… ad_impression sees an advertisement, for apps only earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.) generate_lead submits a form or a request for information join_group joins a group login logs in purchase completes a purchase refund receives a refund search searches your website or app select_content selects content on your website or app share shares content from your website or app sign_up signs up for an account on your website or app spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.) tutorial_begin begins a tutorial during an on-boarding process tutorial_complete completes a tutorial during an on-boarding process Features Of Google Analytics Data Visualization: Google Analytics provides option to create custom reports, charts, scorecard, different types of graphs and more. Google Analytics can be configured with Lucas studio to provide more appealing real time report Integration : Google Analytics can be integrated with Google Ads ,Google Search Console, Firebase, Big Query, Display & Video 360 Integration, Google Merchant Centre Custom Events : You can create custom events in G4 as per your goals and objective. Benefits Of Google Analytics It helps in tracking data at once place. It helps in making data driven decision. It helps in analyzing user behaviors on the website. Modifying custom events as per the requirements

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Types Of SEO In SEO

Types Of Keywords In SEO In the in the universe you will find various types of keywords that helps in driving traffic based on their search potential. Different types of keyword has different search volume that helps in driving traffic on our website, based on their search for human competition level we create our seo strategy to rank on the Google. Understanding types of keyword is very important to understand the user funnel. For example if you are analysing 1,00,000 keywords of a ecommerce website and if you categorise them based on intent – informational, navigational, transactional and commercial, you will see how user is interacting in ecommerce industry. It might be possible data user are majorly searching for informational keyword and after this transactional keyword and so on. Based On Length Short Tail Keywords: Shorts tail keywords contains 1 – 2 keywords and generally they have high competition. For example: digital marketing, SEO, marketing Long Tail Keywords: Long tail keywords contain more than 2 words and generally have less competition. For example: what is digital marketing, Based On Intent Informational Keywords: The intent of this keyword is informative in nature. When a user wants to get some information on a particular topic, they use informative keywords. For example – if a user wants to know about digital marketing, they will google “What is digital marketing.” Navigational Keywords: When a user already familiar with specific brand or website, they will include brand name or website name with a particular keyword to visit specific page. For example: “Facebook Login” Transactional Keywords: When a user wants to make purchase or specific action, they use transactional keywords. For example – “download photoshop.” Commercial Keywords: Commercial keywords are those keywords are a user searched on google when they want to make purchase or specific action Based On Geography Geographical keywords include keywords + location name or keywords + near me. For example: “hospital near me”, “best café in delhi” Based On Seasonality Seasonality keywords are only active only in a specific season. These keywords has high search volume and competition level in their respective season. For example: summer sale, winter sale Based On Brand Branded: branded keyword includes brand name + keywords. For example Flipkart Nike shoes, Adidas shoes, iPhone 8. Non-Branded: non branded keywords are generally keywords that don’t include brand name.

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Complete Guide to Google Search Console’s Search Appearance

Complete Guide to Google Search Console’s Search Appearance Google Search Console (GSC) is a powerful tool that website owners and SEO professionals use to monitor their website’s performance in search results. Within GSC, the Search Appearance section holds particular significance as it offers insights into how your website is presented to search engine users. Let’s explore this crucial section in detail. How your website appears in search results can dramatically impact your visibility and traffic. Google Search Console’s Search Appearance section is your roadmap to optimizing this crucial aspect. Recent studies show that rich results can boost click-through rates by up to 30%, while mobile-first indexing has become a ranking factor. Understanding components like rich results, Web Stories, AMP, product snippets, and translated results is essential to maximizing your website’s potential. Let’s dive in and explore how to make the most of this powerful tool. Understanding Search Appearance The Search Appearance section in GSC provides a comprehensive overview of how your website appears in search results. It encompasses various elements that influence your website’s visibility and click-through rate (CTR). Here’s a breakdown of key components: 1. Rich Results Rich results are enhanced search results that display additional information beyond the standard title and meta description. They can significantly boost your CTR and visibility. Common types of rich results include: Product rich results: Display product information like price, availability, and ratings. Article rich results: Showcase article headlines, author, publication date, and featured images. Video rich results: Highlight video titles, duration, and thumbnails. FAQ rich results: Present frequently asked questions and answers directly in search results. 2. Web Stories Web Stories are immersive, full-screen visual experiences that can be created using a variety of formats. When optimized for search, they can appear in Google Search and Discover. Key to success: Engaging visuals, compelling storytelling, and relevant keywords. Latest statistics: While Google hasn’t released specific statistics on Web Story performance, there’s growing evidence of their impact on user engagement and discoverability. 3. AMP (Accelerated Mobile Pages) AMP pages are designed to load quickly on mobile devices. While their importance has evolved, they still contribute to a better user experience. Focus: Prioritize core web vitals and overall page speed for optimal performance. Latest statistics: While AMP usage has declined, it’s still essential for news and content-heavy websites. 4. Product Snippets Product snippets are rich results that display product information directly in search results. They can significantly increase click-through rates for e-commerce websites. Optimization: Implement structured data for products, provide accurate product information, and use high-quality images. Latest statistics: Product snippets continue to be highly effective in driving traffic and conversions. 5. Translated Results If your website is available in multiple languages, GSC can provide insights into how your translated content performs in search results. Optimization: Use hreflang tags to specify the target language for each page, ensure accurate translations, and optimize content for each language. Leveraging Search Appearance Data The Search Appearance section offers valuable data to optimize your website’s performance. Key metrics include: Impressions: The number of times your website appeared in search results. Clicks: The number of times users clicked on your website from search results. CTR: The percentage of impressions that resulted in clicks. By analyzing this data, you can identify opportunities to improve your website’s visibility and user experience. Best Practices for Optimizing Search Appearance Structured data: Implement structured data to help search engines understand your content and display it as rich results. Mobile optimization: Ensure your website is mobile-friendly and loads quickly. High-quality content: Create valuable, engaging, and informative content that meets user needs. Image optimization: Optimize images with descriptive file names and alt text. User experience: Prioritize user experience by making your website easy to navigate and use. Regular monitoring: Keep track of your website’s performance in search results and make necessary adjustments.

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Online Digital Marketing

In this digital world, where everything is online, you can order anything online, you can pay your bills online, you can watch anything online, you can learn about any product online through ads on social media and many other benefits. According to Statista, over 900 million people in India are online users. India was the second largest online market in the market. In this time, businesses are rapidly realizing the importance of establishing its online presence to stay in competition ­­­­­and reach their target audience effectively. In the world of online digital marketing, companies can now use various digital channels to promote their products or services and engage with their customers in a more personalized manner. In this blog we will learn about the importance of online digital marketing, its strategies and other things related to it. Digital Marketing Strategy: An Approach to Online Marketing Digital Marketing strategy refers to making plans that businesses implement to market its products and services on various digital channels to achieve their goals. Online Digital Marketing takes up a diverse range of various online platforms and techniques. Online Digital Marketing includes SEO, Social Media Marketing to Email Marketing and Content Marketing through which businesses can target their audience and connect with them in a personalized manner. Online Digital Marketing involves aligning with various marketing channels and strategies to create a seamless experience for customers across different platforms and tastes. Businesses aim to integrate their efforts to deliver unified message and brand experience to their targeted customers. This strategy enhances brand consistency and maximizes the impact of marketing efforts. Online Digital Marketing: Maximizing Reach & Engagement Online Digital Marketing refers to the promotions and advertising of the brands, products and services using digital channels such as websites, social media, search engines and mobile apps. Online Digital Marketing is way better than traditional marketing methods that have geographical and reach limitations. In online marketing, businesses can reach a global audience 24/7, neglecting physical boundaries and time zones. One of the major advantages of online digital marketing is its ability to target specific demographics and interests specifically. There are advance targeting options available on platforms like Facebook, Google Ads, and LinkedIn, businesses can target the audiences according to their products, brands and services and can thereby increase the likelihood of conversion and engagement. Online Digital Marketing offers measurability and analytics capabilities, allowing businesses to track the performance of their campaigns in real-time. Businesses can monitor traffic and conversion rates. Businesses can gather valuable insights and craft their strategies accordingly and make data-driven decisions to optimize future efforts. Difference Between Online Marketing and Digital Marketing: Basis Online Marketing Digital Marketing Scope Internet-based channels such as websites, social media, email etc. Encompasses a broader range of marketing activities including online and offline mediums such as mobile, display, billboards etc. Target Audience Target the audiences which are present online. Targets audiences both online & offline. Channels Includes internet-based platforms only Includes both internet based as well as digital mediums beyond the internet. Flexibility Limited to online channels and technologies More flexible, utilizing a wide range of digital technologies and mediums Examples 1.        Social Media Marketing 2.        Search Engine Optimization (SEO) 3.        Email Marketing 4.        Content Marketing 1.        Mobile Marketing 2.        Display Advertising 3.        SMS Marketing 4.        Electronic Billboards

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How To Connect Google Search Console with WordPress​

How To Connect Google Search Console with WordPress Google Search Console reports about search performance and technical errors on our website. Google search console helps in reporting clicks, impressions, CSR and average position. It also helps in tracking fix an impression according to countries types of devices search appearance and more. Google search console also tracks top internal linking pages, top external linking pages top anchor text, top linking domains. It also allows to check which pages are indexable and which pages are not indexable manually under the URL inspection option. Google search console has various features but it depends what kind of website you have there are various options such as merchant listing products snippets that are only enabled only for ecommerce website. There are two methods to connect GSC with website Domain Method: Under the domain method you can track data of main domain as well as sub domain. This method is useful when you have a large website with many pages and sub domains. For domain method you can only use DNS record to connect your website with GST there is no other method is available to connect your WordPress website with GST under domain method Enter your domain without http or https & then click on continue & then GSC with start checking is there is any existing connection between the domain and GSC or not. If not, it will show Verify domain ownership via DNS record. Under DNS record method you will get 2 option to select record type first stage text which is recommended by Google and second is C name so let us see how big can you use both record type to connect our website with Google search console Txt Record Type : A text record allows domain administrator to enter text into DNS which allows domain administrator to prove that is the owner of the domain. Below is the Example of a TXT record: example.com record type: value: TTL @ TXT This is an awesome domain! Definitely not spammy. 32600 Login into your Hostinger account and navigate to domain section to find your domain. Choose your domain & click on manage and your will list of records available for your domain. Choose the TXT type & and follow the below sample inputs (replace with your data) & click on add record. Name – Utkarsh Bhushan Txt Value – Copy form GSC Time To Live TTL – 60 (in seconds)

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